HubSpot MCP Setup

Last updated: April 2026

xAI MCP lets Grok securely read and analyze your HubSpot CRM data in natural language. You can ask questions like "Summarize my open deals over $50k" or "Who owns the Acme Corp account and what are their recent activities?"—all with read-only access.

Important: This integration is read-only (no create, update, or bulk write operations). Your data stays in HubSpot—xAI does not store it. Requires a Grok subscription (SuperGrok or SuperGrok Heavy recommended for best performance).

• Active HubSpot account
• Grok account (via grok.com or xAI platform)
• Admin access in HubSpot for installation

1. Go to the HubSpot Marketplace and search for "xAI MCP".
2. Click Install app.
3. Select the HubSpot account you want to connect to.

4. Review and approve the requested read-only scopes (contacts, companies, deals, tickets, etc.).

5. Click Connect app.

1. Open Grok (at grok.com/manage-connectors or in your preferred Grok interface).
2. Click the + Add connector button.
3. Search for HubSpot and select it.

4. Click Connect and complete the OAuth authorization flow (Grok will redirect you back to HubSpot to approve permissions).

Once connected, you'll see a confirmation and HubSpot will appear as a connected connector.

Try these example prompts in Grok:

• "Summarize my open deals over $50k this quarter"
• "Show me recent activity on the Acme Corp account"
• "What are the top open tickets and their owners?"
• "Analyze pipeline trends for Q2"

Grok will pull live data and give contextual, AI-powered answers.

Disconnect: In HubSpot, go to Settings → Integrations → Connected apps → xAI MCP → Disconnect. Then remove the MCP server in Grok settings.

Uninstall: In HubSpot, go to the app and follow the standard uninstall process.

• Read-only access only.
• You control and can revoke permissions at any time.
• No data is stored by xAI.

Need help? Contact xAI support or visit the xAI Developer Discord.