#### Grok + HubSpot

# HubSpot MCP Setup

Last updated: April 2026

## What This Does

xAI MCP lets Grok securely read and analyze your HubSpot CRM data in natural language. You can ask questions like "Summarize my open deals over $50k" or "Who owns the Acme Corp account and what are their recent activities?"—all with read-only access.

> **Important:** This integration is read-only (no create, update, or bulk write operations). Your data stays in HubSpot—xAI does not store it. Requires a Grok subscription (SuperGrok or SuperGrok Heavy recommended for best performance).

## Prerequisites

* Active HubSpot account
* Grok account (via grok.com or xAI platform)
* Admin access in HubSpot for installation

## Step 1: Install the xAI MCP App in HubSpot

1. Go to the [HubSpot Marketplace](https://ecosystem.hubspot.com/marketplace) and search for **"xAI MCP"**.
2. Click **Install app**.
3. Select the HubSpot account you want to connect to.

4) Review and approve the requested read-only scopes (contacts, companies, deals, tickets, etc.).

5. Click **Connect app**.

## Step 2: Connect Grok to Your HubSpot Data via MCP

1. Open Grok (at [grok.com/manage-connectors](https://grok.com/manage-connectors) or in your preferred Grok interface).
2. Click the **+ Add connector** button.
3. Search for **HubSpot** and select it.

4) Click **Connect** and complete the OAuth authorization flow (Grok will redirect you back to HubSpot to approve permissions).

Once connected, you'll see a confirmation and HubSpot will appear as a connected connector.

## Step 3: Start Using It

Try these example prompts in Grok:

* "Summarize my open deals over $50k this quarter"
* "Show me recent activity on the Acme Corp account"
* "What are the top open tickets and their owners?"
* "Analyze pipeline trends for Q2"

Grok will pull live data and give contextual, AI-powered answers.

## Disconnect or Uninstall

**Disconnect:** In HubSpot, go to **Settings → Integrations → Connected apps → xAI MCP → Disconnect**. Then remove the MCP server in Grok settings.

**Uninstall:** In HubSpot, go to the app and follow the standard uninstall process.

## Security & Privacy

* Read-only access only.
* You control and can revoke permissions at any time.
* No data is stored by xAI.

## Troubleshooting

Need help? Contact [xAI support](mailto:support@x.ai) or visit the [xAI Developer Discord](https://discord.gg/x-ai).